Jelly, Marketing, and You.

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Both jam and jelly (what IS the difference between them anyway?) are easily spreadable, gel-like substances. And they taste pretty good on an English Muffin or with some peanut butter.

It's all about spreading the news! What news? Why whatever it is that you want your future, current, repeat or past customers to know about. But this post isn’t about the “what”; it’s about the “where”.

Are you only touting your business on one social network?

Maybe it’s time to pump up the jam and spread that jelly out to the edges of the toast.

Can you be on one social media and be a success? Certainly, that’s possible. However, you’ll never know if you’re missing a large portion of your target audience because they’re hanging out elsewhere.

And not getting your message to the right people could be detrimental to your business.
It’s painful (trust me, I know), but do keep up a presence on the major social networks: Facebook, Twitter, Pinterest, LinkedIn, and Google+, and Pinterest? Yep. It’s coming on strong, especially if women in the 25 to 45 age range are your target audience. That demographic will probably shift as more people spread their jam on there. It’s fun, visual, and could be habit forming.

Over time, you’ll find which social networks are making an impact on your business. If you care to enlist a professional to assist you with your strategies, they will be able to tell you which ones to emphasize based on your product or service and save you months of figuring it out on your own.

Now, let’s not forget the more “traditional” marketing and PR methods. Have you ever thought about a press release announcing your new business or a recent achievement that could ultimately wind up in newspapers across the country? Or how ‘bout a direct mail piece that goes out to your local area?

Spread the news, spread the message. Stretch to the end of that toast. Make mine grape!

This is J in the Blogging A to Z Challenge for the month of April. Here’s H and I.

Tommy Roe sang about both jelly and jam; click here for that classic pop tune.

When Using Automated Direct Messages Goes WRONG WRONG WRONG (One Example)

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@Pawprints4ever* recently began following my Twitter account.

While deciding whether or not to follow back, I took the time to read the bio for @Pawprints4ever and learned they had a pet-related page on Facebook. Great! Decided not only to follow back, but also immediately “liked” their Facebook page. I then sent a friendly Direct Message (DM) to them stating I had joined and invited them to become a fan of my dog’s Facebook page (yes, my dog has a Facebook page AND a Twitter account). Perhaps we could help each other.

Several hours later, a Direct Message arrives….

Thank you for following us. Please be our fan on Facebook at Pawprints4ever http://www.facebook.com/pages/PawsPrints4ever

Excuse me. Did I not already “like” their page? Aha! It became painfully clear to me that followers of @pawprints4ever are not worthy of a personal message. I felt violated; was I just another tweep, being “acquired” so that I could get blasted with marketing that perhaps I didn’t want?

So here we are, 24 hours later. Giving @pawprints4ever the benefit of the doubt, I sent yet another DM (in two tweets):

Yesterday, I became a fan of your FB site; several hours later you sent a invite to join your FB site...what's up with that?....

....and, sent an invite to you to join my dog's fan page on FB. You did not. Are your messages automated? mine are not. thanks, Gerry.

Firm, yes. To the point, yes. That was the intention. Was I surprised when no response came? Nope. But I admit to being surprised just a couple of days later when @Pawprints4ever unfollowed me.

@Pawprints4ever never took the time to learn I’m an avid pet lover. Not to give myself a shameless plug, but since it’s relevant here, I DO write about pet-friendly places for examiner.com. One would think this would “qualify” me to be a part of their target audience, given the fact that their reason for being is to bring dog owners, pet friendly businesses and pet-friendly destinations together for socializing, sharing information and promoting responsible pet ownership and interactions.

Lesson learned: Putting your business on automatic pilot just isn’t a good idea. In the example above, timing IS everything. So is the message. It has to make sense. Automation is never going to let that happen 100%. Automated direct message = Fail. Think about it. This is as cold and unfriendly as those robotic voices you get when calling most corporations nowadays.


* Fictitious name. Why am I protecting this twit? Heck, I don’t know!

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P.S. If you are a pet owner or lover, my dog, Mighty Joe Young is @mitejoe on Twitter and his page is "Poodle of the Pacific" on Facebook.