Wednesday, April 11, 2012

Jelly, Marketing, and You.

Both jam and jelly (what IS the difference between them anyway?) are easily spreadable, gel-like substances. And they taste pretty good on an English Muffin or with some peanut butter.

It's all about spreading the news! What news? Why whatever it is that you want your future, current, repeat or past customers to know about. But this post isn’t about the “what”; it’s about the “where”.

Are you only touting your business on one social network?

Maybe it’s time to pump up the jam and spread that jelly out to the edges of the toast.

Can you be on one social media and be a success? Certainly, that’s possible. However, you’ll never know if you’re missing a large portion of your target audience because they’re hanging out elsewhere.

And not getting your message to the right people could be detrimental to your business.
It’s painful (trust me, I know), but do keep up a presence on the major social networks: Facebook, Twitter, Pinterest, LinkedIn, and Google+, and Pinterest? Yep. It’s coming on strong, especially if women in the 25 to 45 age range are your target audience. That demographic will probably shift as more people spread their jam on there. It’s fun, visual, and could be habit forming.

Over time, you’ll find which social networks are making an impact on your business. If you care to enlist a professional to assist you with your strategies, they will be able to tell you which ones to emphasize based on your product or service and save you months of figuring it out on your own.

Now, let’s not forget the more “traditional” marketing and PR methods. Have you ever thought about a press release announcing your new business or a recent achievement that could ultimately wind up in newspapers across the country? Or how ‘bout a direct mail piece that goes out to your local area?

Spread the news, spread the message. Stretch to the end of that toast. Make mine grape!

This is J in the Blogging A to Z Challenge for the month of April. Here’s H and I.

Tommy Roe sang about both jelly and jam; click here for that classic pop tune.


Shannon Grissom said...

Spreading :O)

Gerry Wendel said...

Yeah, guess I'm trying to be too cute. Already got razzed by someone on Google+ for saying jelly and jam in the same sentence. You get the idea though!

Sue said...

And ... Tommy Roe sang about Dizzy! Must have been from all the sugar in the fruit spreads....

Gerry Wendel said...

Yes, he did sing that one; his biggest hit by a hair (Sheila is a close second). But this is another sticky concoction that is at the end of the blog post...