Showing posts with label pet. Show all posts
Showing posts with label pet. Show all posts
Friday, February 3, 2012
Spread That Social Media News: You May Adopt a Pet!
Several friends of mine tirelessly post on Facebook about dogs and cats that need a home. They are scattered around the U.S. …New Jersey, Ohio, Texas, California, Missouri. A few are involved with shelters, volunteering their time. Some posts are desperate; the animal is on the list to be euthanized with not much time left.
I read these posts, however I don’t respond very often. One day, I did comment on one and said “This little guy is cute. BTW, I just got a rescue dog.” My friend's reply exclaimed surprise because she didn’t think anyone was reading her posts and expressed delight in my finding a furry friend. I assured her that what she was doing was important and to keep doing it.
And I can justify that statement.
In October, a friend, Jim, shared a post on Facebook from one of his friends; a photo of a small dog in a cage. I was traveling at the time and quite busy. I commented “He’s a great little dog” and didn’t think more about it.
A couple weeks later and back home from my travels, Jim posted another photo of the same dog. I happened to see it and comment “he’s really cute”; this time Jim strongly urged me to call the vet where the dog was staying.
The next day, Tuesday, I called and discovered that the dog’s previous owner brought him to an animal shelter and was turned away because they were full. A concerned shelter employee brought the dog to a vet that sometimes takes in animals. The only details retained were the dog’s name. So there he lived, in a cage in the waiting area with a sign pleading for someone to adopt him. Thankfully on the weekends he went home with a staff member.
The following day, I was there, a 90 mile drive. Nervously, I entered and told a staff member who I was. She said to go ahead and open the cage. I bent down and two front paws immediately went around my neck.
Guess who came home with me?
Would this young dog, who I describe as a terrier mix that looks like he stuck his paw in an electrical outlet, have found a home without the power of social media behind him? Gizmo, while he does like to stick his paw on the keyboard when he’s sitting in my lap, has no clue what Facebook is; if he did, he’d probably be thanking Mark Zuckerberg for its existence.
Facebook and other social networks quickly get information out that wasn’t possible ten years ago. In this particular case, someone I didn’t even know initiated the communication and Jim, as good hearted as he is, spread the word further.
Here’s the point. Anything you post does get seen. You may not see comments on it, however people are reading. And what you’ve posted may be shared, opening up the message to a whole new audience. News where people can help in a particular situation can travel quite far in a short period of time. And some people who aren’t in a position to help resolve the cause or issue will do their part by sharing the information to others who perhaps can.
Social media is a great way to get the word out when someone or something (like Gizmo) is in need.
Let’s go back to the days before the internet, and use my new furry friend as an example. He is turned away at a full-to-capacity shelter and winds up at the local vet. Pet owners who come to his practice see the dog; a few tell some other folks. Someone might even snap a photo, get it developed (you’re snickering now, right?) and pin it up on the lunchroom bulletin board where they work. Perhaps a few phone calls are made.
How many people got the news? A hundred, maybe two hundred?
Now how many people got the news via social media? Possibly thousands, depending on how many shares. It’s possible the vet posted on his page too (if he has one). There could be several chains of communication spreading the word out there.
And the moral of the story? Social Media sharing is often caring.
Wednesday, July 28, 2010
When Using Automated Direct Messages Goes WRONG WRONG WRONG (One Example)
@Pawprints4ever* recently began following my Twitter account.While deciding whether or not to follow back, I took the time to read the bio for @Pawprints4ever and learned they had a pet-related page on Facebook. Great! Decided not only to follow back, but also immediately “liked” their Facebook page. I then sent a friendly Direct Message (DM) to them stating I had joined and invited them to become a fan of my dog’s Facebook page (yes, my dog has a Facebook page AND a Twitter account). Perhaps we could help each other.
Several hours later, a Direct Message arrives….
Thank you for following us. Please be our fan on Facebook at Pawprints4ever http://www.facebook.com/pages/PawsPrints4ever
Excuse me. Did I not already “like” their page? Aha! It became painfully clear to me that followers of @pawprints4ever are not worthy of a personal message. I felt violated; was I just another tweep, being “acquired” so that I could get blasted with marketing that perhaps I didn’t want?
So here we are, 24 hours later. Giving @pawprints4ever the benefit of the doubt, I sent yet another DM (in two tweets):
Yesterday, I became a fan of your FB site; several hours later you sent a invite to join your FB site...what's up with that?....
....and, sent an invite to you to join my dog's fan page on FB. You did not. Are your messages automated? mine are not. thanks, Gerry.
Firm, yes. To the point, yes. That was the intention. Was I surprised when no response came? Nope. But I admit to being surprised just a couple of days later when @Pawprints4ever unfollowed me.
@Pawprints4ever never took the time to learn I’m an avid pet lover. Not to give myself a shameless plug, but since it’s relevant here, I DO write about pet-friendly places for examiner.com. One would think this would “qualify” me to be a part of their target audience, given the fact that their reason for being is to bring dog owners, pet friendly businesses and pet-friendly destinations together for socializing, sharing information and promoting responsible pet ownership and interactions.
Lesson learned: Putting your business on automatic pilot just isn’t a good idea. In the example above, timing IS everything. So is the message. It has to make sense. Automation is never going to let that happen 100%. Automated direct message = Fail. Think about it. This is as cold and unfriendly as those robotic voices you get when calling most corporations nowadays.
* Fictitious name. Why am I protecting this twit? Heck, I don’t know!
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P.S. If you are a pet owner or lover, my dog, Mighty Joe Young is @mitejoe on Twitter and his page is "Poodle of the Pacific" on Facebook.
Labels:
automated,
direct message,
dog,
follow,
marketing,
pet,
social media,
target audience,
unfollow
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