Showing posts with label viral. Show all posts
Showing posts with label viral. Show all posts

Friday, February 3, 2012

Spread That Social Media News: You May Adopt a Pet!


Several friends of mine tirelessly post on Facebook about dogs and cats that need a home. They are scattered around the U.S. …New Jersey, Ohio, Texas, California, Missouri.  A few are involved with shelters, volunteering their time. Some posts are desperate; the animal is on the list to be euthanized with not much time left.

I read these posts, however I don’t respond very often. One day, I did comment on one and said “This little guy is cute. BTW, I just got a rescue dog.” My friend's reply exclaimed surprise because she didn’t think anyone was reading her posts and expressed delight in my finding a furry friend. I assured her that what she was doing was important and to keep doing it.

And I can justify that statement.

In October, a friend, Jim, shared a post on Facebook from one of his friends; a photo of a small dog in a cage. I was traveling at the time and quite busy. I commented “He’s a great little dog” and didn’t think more about it.

A couple weeks later and back home from my travels, Jim posted another photo of the same dog. I happened to see it and comment “he’s really cute”; this time Jim strongly urged me to call the vet where the dog was staying.

The next day, Tuesday, I called and discovered that the dog’s previous owner brought him to an animal shelter and was turned away because they were full. A concerned shelter employee brought the dog to a vet that sometimes takes in animals.  The only details retained were the dog’s name. So there he lived, in a cage in the waiting area with a sign pleading for someone to adopt him.  Thankfully on the weekends he went home with a staff member.

The following day, I was there, a 90 mile drive. Nervously, I entered and told a staff member who I was.  She said to go ahead and open the cage. I bent down and two front paws immediately went around my neck.

Guess who came home with me?

Would this young dog, who I describe as a terrier mix that looks like he stuck his paw in an electrical outlet, have found a home without the power of social media behind him? Gizmo, while he does like to stick his paw on the keyboard when he’s sitting in my lap, has no clue what Facebook is; if he did, he’d probably be thanking Mark Zuckerberg for its existence.

Facebook and other social networks quickly get information out that wasn’t possible ten years ago. In this particular case, someone I didn’t even know initiated the communication and Jim, as good hearted as he is, spread the word further.

Here’s the point. Anything you post does get seen. You may not see comments on it, however people are reading. And what you’ve posted may be shared, opening up the message to a whole new audience. News where people can help in a particular situation can travel quite far in a short period of time. And some people who aren’t in a position to help resolve the cause or issue will do their part by sharing the information to others who perhaps can.

Social media is a great way to get the word out when someone or something (like Gizmo) is in need.

Let’s go back to the days before the internet, and use my new furry friend as an example. He is turned away at a full-to-capacity shelter and winds up at the local vet. Pet owners who come to his practice see the dog; a few tell some other folks. Someone might even snap a photo, get it developed (you’re snickering now, right?) and pin it up on the lunchroom bulletin board where they work. Perhaps a few phone calls are made.

How many people got the news? A hundred, maybe two hundred?

Now how many people got the news via social media? Possibly thousands, depending on how many shares. It’s possible the vet posted on his page too (if he has one). There could be several chains of communication spreading the word out there.

And the moral of the story? Social Media sharing is often caring.


Wednesday, November 9, 2011

Customer Satisfaction, Social Networks, and You.


August 2008. Feeling the need to exercise more, I joined a gym. After negotiating with a representative on price, the end result was $800 for a three year stint. I really wanted to commit to this.

I was strongly urged to stick with the trainer after my three free lessons. I did. She immediately started pushing me to purchase products from the trunk of her car. Pressured, I purchased glucosamine powder.

I asked the trainer to take it easy with me. She didn’t. I fell off a bench and hurt my leg. She urged me not to report it. I didn’t. We ended our session early that day. Once my training finished with her, and after much pressure to sign up again, I started avoiding the gym when she was there.

Flash forward a few weeks: I was happily lost in thought and music from my ipod while on an elliptical machine; positioned at the end of a long row with lots of open space to the right. Two “gentlemen” were arguing; one pushed the other into me. Slipping off the elliptical from the impact, I grabbed a handle, managed not to fall to the ground and spewed out some unkind words, including "hell". One guy shouted loudly back at me; can’t print that here. An employee came over and asked him to come up front.

I jumped back on the elliptical. Five minutes later, the “gentlemen” came over and apologized, with a big sneer on his face. I later learned that he was a trainer at the gym!

The experience left a bad taste in my mouth. My next action was no action. I never went back. This was about three months into my contract.

I never complained about any of this. My bad.

July 2011: My cell phone started ringing three to four times a day with a certain gym reminding that my contract was ending and to renew. This continued for a few weeks. Finally called them and related my story, ending with “I didn’t get my $800 worth, so what are you going to do for ME?” With everyone I spoke to, "$99" was the response.

But there was another issue. Their local franchise had closed and reopened one town away. They mentioned “grandfathering” and promised that the new location would contact me. I’m still waiting for that call.

Their bad.

Social Media presents a whole new ball game in regards to customer satisfaction. “Word of Mouth” became a form of advertising long before Social Media gained popularity. While viral on a smaller scale, it consisted mainly of negative comments and was damaging since the company in question never knew they were being discussed, therefore, no opportunity to react.

But now, thanks to Social Media, news travels fast and companies CAN respond to much of the negative publicity. My main Twitter account has over 28,000 followers; imagine how many thousands of people would see a tweet about a bad experience AND possibly retweet it? Now I generally don’t complain in public, but I admit doing so a couple of times. The first time, a dialog started with some fellow followers. The second time, the company I tweeted about responded IMMEDIATELY and dealt with the issue to my satisfaction. Now that’s service! Companies need to anticipate and expect complaints via social networks and have the mechanisms in place to immediately deal with the issue, 24 hours a day.

Gone are the days when a consumer would write a letter or call an 800 number. Nah, that takes too much time!

Meanwhile, I’m out roughly $733. That deserves an entire blog post. Now, should I tweet about it as well?

Friday, May 13, 2011

Do It Yourself Viral Marketing at the Drop of a Hat.

Want to get a little attention? Wear a hat. Oh, not just any hat. Make a statement; in fact, make a bold enough statement so that you’re shown repeatedly on TV, in photographs, to the extent that you’re a viral phenomenon. Were we paying any attention to Princess Beatrice prior to the royal wedding here in the states? Nope. Overnight, she certainly has become intriguing.

All because of a hat. Yes, a little ceremony she attended helped too.

While the event has boosted Princess Beatrice into the spotlight giving her 15 minutes of fame, it’s not only her turn; the “common” man can join in the fun too. And while Princess Beatrice's rise to popularity has endured long past 15 minutes, there are others riding her coat tails or maybe fumbling for the pins that hold her chapeau in place.

I happened to have The Today Show on yesterday morning, half listening while checking emails. Matt Lauer caught my ear when he mentioned a Facebook page called Princess Beatrice's Ridiculous Royal Wedding Hat that had over 136,000 followers.

Abandoning those important emails for just a moment, I immediately jumped over to Facebook and ran a search. That particular page, oddly enough, didn’t come up in my initial search using “Princess Beatrice hat” as my key words, however, a large number of pages did come up on the subject.

Scanning the first thirty produced grins and giggles. A more popular one boasted over 5,000 followers, while others appeared to be in their infancy, with the bulk of them ranging between 17 and 227 fans. Page name highlights include (brace yourself people):

•    Princess Beatrice pretzel hat appreciation society
•    Princess Beatrice's angry hat
•    Princess Beatrice of York One Of A Kind Rocked Her Hat
•    Princess Beatrice's Ovarian Cookie Cutter Style Hat
•    Princess Beatrice's hat looks like a uterus
•    The awkward moment when you see Princess Beatrice's hat for the first time

A healthy mix of positive and negative.

There were several that resounded with a similar theme:

•    Princess Beatrice's hat looks like a reindeer
•    Princess Beatrice looks like an antelope in that hat
•    In loving memory of the deer that gave its life for Princess Beatrice's hat
   
And my person favorite: "Hey Princess Beatrice, Lady Gaga called. She wants her hat back !"                                                                                                                
Other folks with photo altering software, have also claimed their brief bursts of fame by creatively adding ornaments to the hat or placing the hat on babies and celebrities.

Fergie jumped in the limelight too by appearing on TV. Now, this is despite the fact that she was nowhere near the hat when it became famous, but for the reason that she spawned a child and could offer commentary about the recent turn of events.

And perhaps all this attention spawned the recent decision to auction off the hat. Proceeds go to two great causes, UNICEF UK and Children in Crisis. This is enough to boost Princess Beatrice into another yet another realm, full force into the public eye as do-gooder for worthy causes. The world is now your oyster. Marketing by the hat.

But Princess Beatrice isn’t the enduring trend here. So what is? Stay tuned for part two.


The hat is currently on Ebay. Click here to place your bid!