Monday, March 25, 2013

How Come, Social Media?

Sometimes while pondering the meaning of life my mind strays to other matters, namely the state of affairs with social media. It’s in most of our faces every day and keeps many of us captive whether we like it or not. The streams of information whiz by chock full of pics of grumpy cat, words that most of us don’t say in public, news about the latest controversy or a friend in need who’s having a bad day. 

However, for many of us that get paid for our social media prowess, our minds go a little deeper into what’s happening out there in cyberspace. Social media continues to frazzle and frustrate us as we forge through the muck. 

So here's just a few frustrations:  

Dear Facebook: How come we can edit the text on posts that have photos in them or posts that are text only yet we can’t edit our words when it’s a video? Folks, you are aware of the capabilities to edit, no? Suppose we could say two out of three ain’t bad. 

Why does Klout only have a Klout score of 85? Mashable’s score is 89; Techcrunch has a score of 95 and CNN 99. One would think Klout’s Klout would be higher! After all, they know all the workings of their algorithm. Ah, perhaps they are holding back so that they don’t look TOO good!

Customer Service is an attribute associated with Klout’s K’s, yet they never respond to emails or tweets. Who are those people that give them K’s for this? Would love to know if the folks that gave Klout K’s for this have actually had communication with them and broken through the great wall of silence.

Why doesn’t Kred take activity on Google+ into account for calculating your score? Certainly hoping they'll roll in a user’s activity on Google+ soon. And where is Pinterest in regards to both Klout and Kred? Oh, and Klout: Kudos to you for having Instagram included; Kred there’s another one for you to consider.

Facebook, why did you change the friend request methodology so that a message can’t be sent with the request? Okay, this is an oldie but goodie that truly annoys me. Seriously, I would like to know who all these people are that send friend requests to me all the time. Could you at least message me too and explain our alleged connection? And to make matters worse, if I hit ignore Facebook is going to penalize you from friending others. There’s got to be a better way to handle introductions, Facebook!

Why do Facebook users continue to use personal profiles as their business page? There is NO advantage to this; no stats, no opportunity to advertise, and you’ll run out of the ability to add “friends” eventually. For more on this see my past blog about being friends with a movie theater

Hello, Google+! Didn’t forget about you. Is there really an advantage to having a page? You don’t provide easy to access stats like Facebook does. It would be nice to have some demographics and regional breakdowns to see who is finding the page. Data on participation would be nice too. And the possibility of advertising if one wanted to do so. I suppose you’ll catch up eventually. 

Neil Young had pondering on his mind when he came out with this song with rockabilly styling back in 1978 (see below). And if you're wonderin' where to learn more about social media and marketing at large don't forget to visit us at our website, or stop by on TwitterFacebook, or Google+      


Shannon Grissom said...

Great points. I hope they are all listening!

Kevin Knauss said...

@Amtrak is better at responding to customer service tweets than some of the social media sites. Thanks for "wondering" aloud for all of us.