Let’s face it. We are all attracted to
beauty. We turn our heads to gaze at good looking people. Our jaws drop when we see a rainbow or a tree that’s awash in gold and orange in October. Or, how ‘bout a turquoise ocean and a white sandy beach? You just want to be there, forever, right?
If you’re not actually there and looking at a photo instead, you can still feel the wonder and imagine that you really are there.
Okay, small business owners: How does that translate to your social media efforts? Any photo you post represents your brand and the way you want your customers to think about you. Let’s say you’re the owner of a yoga studio and you sell items related to living a calmer, less stress laden life such as soothing soaps and oils.
Besides posting products and touting your services, are you also posting photos from nature? Calm scenes in fern filled woods, a field of flowers with blue skies above, a park area with a person blissfully reading a book on a bench; you get the idea.
The images you share can take the viewer to another place for just a moment while learning more about you. It will also give them reason to stop by your page more often; a picture IS worth a thousand words. However, more importantly, social media is not a sales tool; at least not in a direct sense.
Imagery is important to create a “photographic memory” for your brand when the day comes and the consumer needs your product or service. Using the example above, perhaps that consumer enjoys your page and is unemployed at the moment. Let’s say that consumer finally lands the job he or she has been looking for.
Now they want to start taking those yoga classes and they already know you! You’ve already created a strong relationship with this consumer!
The example above may not entirely relate to your business, however, beauty is universal. Beauty can be that hot green motorcycle or the conveyer belts that your products travel on as they’re being packaged. Beauty can be found in the design of just about anything!
The takeaway is: Share your story of what is beautiful about your business!
Gordon Lightfoot sang about beautiful things in this song from the 1970’s (see below). To learn more about the beauty of social media stop by our website, or stop by on Twitter, Facebook, or Google+.