Tuesday, March 19, 2013

Klout, Momentum, and You.

Subtitle: Be like the turkeys in the photo below and don’t stop; just keep going!

A friend of mine (let’s call her Kathy) had a Klout score of 71. Not sure how she achieved that since she doesn’t tweet much, and when she does, it’s about sweepstakes. She has just over 1,000 followers. On Facebook, she has over 1,500 friends and again, posts mainly about contests and sweepstakes. Often.

Apparently Klout thinks her practices are important enough to grant her a score of 71. Klout doesn’t find my tweets valuable even though they mostly consist of giving Klout, original blog posts providing the reader with marketing insights, and greetings to various followers. Oh, and I have 35,000 more followers on Twitter than Kathy does yet my Klout is presently at 66. Sigh. 

However, that’s not the point for today. Kathy was busy for a couple weeks; not with Klout, but with life in general. She didn’t tweet; she didn’t post much on Facebook.

You already know what I’m going to say next. Kathy’s Klout score took a nose dive, down to 64.

Now, apparently, Klout doesn’t take the quality of your tweets into consideration. They loosely claim to take who you interact with into consideration though, however, Kathy rarely interacts with others on Twitter and Facebook. Yet her score was that high!

So what happened to Kathy’s score? 

It was a quantity issue. There she was, breezing along at a good clip, with several tweets a day, then, nothing. Klout wants to see you out there on a regular basis and participating in some fashion in the world of social media. WHAT you post isn’t all that important to them. 

This does bring up an important point in social media. For a change, I agree with Klout on this one. You need to be consistent and build-up that momentum. And keep it up! Once you “fall off the wagon” much of your effort can slide and the build-up needs to start all over again. And in Kathy’s case, a two week absence cost her about a point in score for every two days that she was gone from social media. 

You’ve heard the expression “out of sight; out of mind”. In the social media realm whether you’re an individual or a business, this is true. If you’ve got momentum going, don’t suddenly stop! This applies to your activity on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, any other social network that you are a "regular" on, and of course your blog!

Little Eva sang about turkeys trotting in the early 1960’s tune (see below) and now that your momentum is picking up again DO stop and visit our For change that’s positive and refreshing, visit our website, or on TwitterFacebook, or Google+

1 comment:

Shannon Grissom said...

Great point and reminder Gerry! As for Klout, I left there some time ago... never saw the value there...