|Photo: HecticHouse/Creative Commons|
He then relayed his tale that included venturing down a steep bank to a river. One of his statements said it all: "I had to think like a kid and figure out where that kid would go. I followed that river along like I was a little boy, thinking, what would I do if I was a kid down by a river?”
And sure enough, he found the boy who was hiding under a bush by the river bank. The helicopters overhead would never have seen that little boy.
A child's thoughts are playful and carefree, while some of us, yours truly included, often feel uptight and putting a damper on those creative juices of ours and just plain old having fun. We can learn a lot from kids just by observing. The way they concentrate when putting together masterpieces crafted from Lego or finger paints or when they’re chasing the dog in the backyard. The glee. The joy of it all. The lack of worries.
Wouldn't it be great to be a kid again? We can be. We should be. Apply how a child feels to some of the things you do. How do they see it?
Take a break from whatever you're doing. Close your eyes. You're four or five years old. Where were you? What were you doing? Is it summer or are you wearing a coat, hat and mittens? Are you playing a game and laughing with your friends? Being silly?
What does this have to do with marketing? Plenty. Marketing is creative. Marketing is fun. Marketing can be driven by fresh playfulness that exists in all of us. Kids can inspire that.
Always put some of that joy of wide eyed childlike wonder in all you do.
Dr. Seuss was an adult who understood what delighted children. Don’t you still enjoy his works? Stop by and play at our website and on Facebook, Twitter, and Google+.