Saturday, April 21, 2012

Salsa, Marketing, and You.

Went to a new restaurant for dinner last night. They had some freebie appetizers that you could help yourself to: Cheese cubes, stuffed grape leaves, tortilla chips, and a concoction of tiny tomato slices, chopped onion, cilantro, and something else that caused steam to come out of my ears!


How much spice is in your salsa? Or rather, your marketing and social media efforts?  How do you mix the ingredients to come up with a perfect blend for your brand or company? Pepper is the kicker in the salsa; cilantro describes the earthy originality, while the onions add tears, preferably through the humor of your brand. 

And what kind of pepper is in there? Pepper can describe your brand’s positioning and personality:

Ground White Pepper: Smooth but hot; a bit understated.

Ground Red Pepper: Flavorful; edgy at times.

Black Pepper: Coarse; in your face.

Jalapeno: Hotter than hot; sizzling! 

All of the above are winner. All are tasty; which one is best suited for you? If you understand your audience and blend in the right one, you’ll achieve a high response to your posts and tweets and enjoy a high level of the number of fans “talking about this” on your Facebook page.  

Yeah, I know, there’s fresh yellow, green and red pepper, however, I don’t eat any of those so I’m not sure how to classify them.

You get the idea. Your social media energies should have some zing; just like that salsa I enjoyed last night. The specific level of flavoring is up to you. Think about these elements on a one to ten scale, with one being the lowest and ten as the highest:

  • Exciting
  • Chatty
  • Informative
  • Humorous
  • Engaging
  • Visual
  • Thought Provoking
  • Imaginative
  • Original
  • Calming
  • Explosive

Of course, this list could be longer, but it covers a lot of ground (pepper?). How did you do with your recipe?

Note: I am not a cook (in the food sense) by any means but I can boil water. On the other hand, Buster Poindexter knows how to make things sizzle: See below.

This is S for the Blogging A to Z Challenge. Here's P, Q, and R.
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