Saturday, April 14, 2012
Music, Jingles, Commercials, and You.
We all move to it; groove to it, and some of us sing along to it (guilty as charged). Do you ever go through a day without hearing music?
On the radio. On the TV. On the internet. On your ipod or other mp3 device. In the car. In the grocery store.
So unless you’re living in a cave in the woods somewhere or if, unfortunately, you cannot hear, music creeps into your life.
Music. It’s an advertising dream. Jingle writing can lead to a big musical career; hello Barry Manilow! He is credited with several famous jingles including “Stuck on Band-Aid” and “Like a good neighbor, State Farm is there”.
And, let’s not deny it. You remember “jingles” from when you were a kid. The song for Palisades Amusement Park is embedded in my brain forever as well as the Oscar Mayer jingle. Heck, I even remember catchy cigarette jingles: Winston or Salem anyone? Note: Despite enjoying the jingles as a kid, I’ve never smoked.
Music certainly helps you remember a product, doesn’t it? Nowadays, use of a song in a commercial can even launch a band. Remember the Mitsubishi Eclipse TV spot with a snippet of Days Gone By by Dirty Vegas? While the group went on to have a hit, the car brand stalled. But the ad did get our attention!
Let’s go back to the Oscar Meyer ad from the mid-sixties. A hot dog (okay, a weiner). A cartoon. A catchy tune. Of course us kids are going to like it! We became ambassadors of the brand; recognizing it while shopping with our moms and pointing at the product in an effort to make her buy it. Music was the icing on the cake that made the product memorable in our young minds as well as the yellow Oscar Mayer packaging, a color that kids are typically drawn to. Those Mad Men had a winning blend there.
Oscar Meyer had yet another “hit” in the early 70’s when a curly haired boy sang a song about bologna. No baloney. Another success using the same formula.
I have to admit that a commercial with a catchy tune influenced me very much in my choice of pants. Growing up before the introduction of designer jeans meant that denim choices were mainly between Levis, Lees, and Wranglers. While I loved my first pair of Lees, which were taken away from me and tossed when they became ratty, I later gravitated to all the variety that Levis brought, including cords and brushed denim. Thank you to whoever is responsible for that commercial.
What jingles are memorable to you?
This is M in the Blogging A to Z Challenge.
Here’s K and L.
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