Monday, April 2, 2012

Buoyancy, Social Media, and You.

Bought a really silly item at a garage sale 20 years ago. A buoy. Oh, not just any buoy; this one once served a purpose, judging from the words “Slow Wake 5MPH” on it. It stood over five feet tall and looked cool in my game room.

Time went by and it was time to part ways. I emerged $20 ahead after recouping my original $5 investment and the buoy entered a new career as a pool float.

Do you need a buoy just to stay afloat in the world of social media? Are you flailing your arms in an effort to keep your head above water? And if you are merely floating, isn’t it time to do the butterfly stroke and move forward?

Let’s assume you have a plan in place (if you don’t, read about apples first). And perhaps the plan is a good one. You've laid down the steps and while you’re floating most of the time, you’re not swimming but sinking a little once in a while. It’s time to review that plan. And you may have to tweak it more often than you’d like. A couple of scenarios:

You’re on Facebook and/or Google+ and not getting a lot of engagement. You truly believe your posts are great; perhaps they are original blog posts or links to articles. Are you merely slapping those posts on your page, or are you saying something constructive about them?

At the very least, you need to say something about that post.

Summarizing what your fans will find when they click on the link will encourage them to read it and say something about it.

Asking a question to the fans works well too. They DO want to talk to you; why else are they even there? Well okay, the lurkers aren’t going to say anything, but that’s a whole other blog post.

Or how about this? Give your fans a jolt with something that’s slightly out of scope but not so far out that they’ll be questioning your sanity. If your product is pool supplies, why not post a song related to that? Twistin’ by the Pool? Splish Splash? Trying this may bring some light heartedness to your page…do make sure you stay in tune with your brand. The advantage? It could bring fans back more often and while they’re visiting, they’ll check out your other posts too.

Ready to go beyond just floating?

A tune related to buoyancy for you. Click here.

This blog is a part of a series for the A to Z Challenge. For “A”, click here. Stay tuned for “C”.

Note: Buoy pictured here is not the one we owned. This one was found at


Shannon Grissom said...

Great ideas Gerry!

Gerry Wendel said...

Thanks Shannon. I try to get people to think about what they're doing but using have to visualize..