Wednesday, November 23, 2011
Why is Friday Black?
Another source says it’s from the 70’s.
But perhaps none of that matters. To some, it’s a day that no one wants to be involved with. For others, it means getting Guitar Hero at half price.
And it’s no longer Friday. Wal Mart opens at 10PM on Thanksgiving evening this year for Black Friday. With this lousy economy, were employees were lining up to make a few extra bucks despite missing out on festivities at home?
Many big box stores will open at midnight, including Kohl’s, Macy’s, Target and Best Buy. Will you be on line, waiting to get in?
Two years ago, I stood outside of a Target at 4:30AM. Luckily, it was in Southern California, and a comfortable 55 degrees. Now keep in mind, for native Californians, this is more aligned to 20 degrees to them. Many wore heavy winter coats. My New Jersey blood merely required a lightweight fleece pullover.
The 200 plus strong crowd politely waited on line and made the best of it. For most, it was an adventure; on a scale of were conquering the challenge of climbing Mount Everest. The gleam of realizing great values and saving megabucks was shining in many pairs of eyes. I spoke with the people both in front and behind me; all were laughing, smiling, and eager to get inside for those door busters!
My day was carefully mapped out in advance. At Target, there were four items, and nothing more. Swooping in, pushing a cart rapidly, and 10 minutes later, I was checking out. Done. Moving on to the next few stores, again, grabbing exactly what I wanted, surrendering a coupon or two and leaving, I was ready to treat myself to a big breakfast by 9. By 10:30, safely home. Whew.
I will never do that again. Why? I felt no holiday spirit. Sure, it’s about giving, but it felt like I was playing a game.
Frankly, I’m already tired of the Black Friday ads on TV as well as the news articles. On Today, they discussed how to get the most out of Black Friday shopping. I can tell you how to accomplish that as well.
Yes, I write about marketing. But there’s a breaking point for all of us. And marketing should not be a part of your lives 24 hours a day. Black Friday is a day off, with pay, for many people. Spend it with friends and family. Play a game, an old-fashioned board game. Watch a movie that you meant to watch 6 months ago. Make a big plate of lasagna and hold off on leftover turkey until Saturday. Take a walk around the block and notice things you’ve never slowed down to see. If you must shop, the world is at your fingertips. Celebrate the day. For you.
There will be more sales. Black Friday isn’t THE only day for bargains. But we sure are made to believe so.