Where are you? Press days at the Los Angeles Auto Show. And no, I'm not going to share a bunch of car reviews with you. Plenty of those already available. Instead, I’ll tell you a little bit about the day, starting with two things you don't see:
• Pretty models.
• A full array of vehicles for some brands; chairs hold higher importance.
The rest of the cars and the models will be there for the consumer days though. Whew, right?
The day began promptly at 8AM in room 515, a vast space with plenty of seating for all. A quick intro from the Motor Press Guild and then the keynote speaker, Takashi Yamanouchi, President and CEO of Mazda Motor Corporation. His speech was lively and chock full of Mazda heritage and terminology, from the Wankel engine to the more recent and enduring “Zoom Zoom” tag line. I quickly befriended a woman who told me she “works on the Motor Press Guild website” but looking her up on LinkedIn that evening, I realized she was being modest!
Afterwards, the crowd moved from exhibit to exhibit, growing in numbers as the day progressed and soaking up news, including new car debuts, first looks at concept vehicles and announcements for important awards. Not every brand holds a press conference, but many do; day one included seventeen of them, actually sixteen, since one was a “double bill”.
And it can be hazardous. Not just bumping into rushed people or folks appearing confused about where to go next (like me), but avoiding various stages of construction still going on, ladders, floors being altered, and the last speck of dust being removed from a vehicle.
|Removing dust from an Audi|
|Final touches on the Hyundai exhibit|
|Waiting for the show to begin.|
|Have a seat and we'll serve you!|
This ends part one; yes, there's more. For those of you who want to linger a bit longer, here’s a classic Mazda commercial that enlightens us to the fact that piston engines go “boing”... click here
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