I had a little travel dilemma recently. At first, everything was fine; I booked flights for a trip that was nine days in duration. I already had a place to stay with friends; so there’s a bit of savings there. Good thing, because my eyes nearly popped out of my head when I saw the car rental prices. The cheapest, “economy” car was a whopping $850! The high-end was upwards of $1,100. Why so much? One week PLUS two days. The extra days beyond one week were upwards of $150 per day.
While violently noshing on my fingernails, demonstrating my rising level of stress, I frantically searched several car rental companies, travel sites, plus all those wonderful organizations I belong to, but no matter where I searched, no luck. Oops. Perhaps I should have researched this first, and then I may have shortened my trip to 7 days instead.
Ah, but then a light bulb went off in my head. Why not ask my hundreds of friends on Facebook for a little assistance? So I threw this post out there:
“Help! Need some ideas for finding a decent price on a car rental. Need a vehicle for over one week; prices range from $850 to $1100! OUCH! Suggestions are welcome...”
Five responses swiftly blew in; more friends jumped in soon after. Most pointed me to
The initial price given matched the internet, $861. I whined “I don’t have that kind of money.” But then things got interesting. The representative suggested renting from a local
“Wow! You guys are AWESOME! Okay, I found a solution. Going to rent from an
From a marketing standpoint, here’s an example of good old fashioned word-of-mouth via “new-fangled” virtual means. Thanks to mentions from several friends,
But social media did more than that. It’s true; Social Media provides an “in real time” forum where people come forward to collectively solve problems! Sharing thoughts, ideas, and solutions. Collaborating even when not intentionally doing so. A virtual team swiftly coming together, slam dunk, then quickly dispersing, moving on to other posts and other places. Using the words from a Beatles tune, they “come together, right now…over me”.
Ah, you were wondering about the title of this post, no?