Watch out folks, I’m going to rant a little. Some of you know that I
have several pages. When I initially started those pages I didn't start
plugging them relentlessly on my personal profile nor did I invite all my
friends. I DID invite friends, however, ONLY the ones that I thought would be
interested in the subject matter.
Pages aren’t about your friends.
They’re all about the folks who have an interest in what’s
being presented to them. The point is to make it so darn interesting to them
that they comment on the posts. That’s engagement; it’s key to survival for a
page. And yes, its lots of hard work, so
if you’re not ready to put in the time, don’t start a page until you’re ready
to commit to it.
I work my butt off coming up with original, interesting
articles to please the good fans on one of my pages, MODern Marketing 4 U(ModlandUSA). Don't worry; I enjoy the writing! Very few respond and/or comment. For now; that’s okay. Facebook
is not the main source of traffic for my blog readership and may never be.
Despite that fact, I continue to work hard to keep my audience on Facebook captivated.
And lately I’ve had a flood of folks from Twitter say “like
my page and I’ll like yours.” Truth is I’d rather see you display an actual
interest in my page and talk to me than just merely “like” it! Honestly, I felt
funny liking a B to B biz recently that offered office management services to
landscapers, plumbers, and the like. There’s nothing I need there. Sigh.
But back to the friends. I probably get four or five
requests a week to join a page and most of them are concerned with products or
services that I’m not interested in. Do you please your friend and like their page or blow them
off? There have been a few instances when I’ve felt comfortable enough to write
to the page owner to tell them WHY I won’t like it.
Does having me there as a number and not as a participant
really add any value?
Personally, I’d rather have fewer fans and a higher
engagement “talking about this”. Currently, my Groovy Reflections page is at
36%, ModlandUSA is at 10% and Gizmo and His Groovy Friends is at 12%. These are
great numbers since the average is 3 to 4%. Thank you fans!
In closing, I just have one request: Talk to me...on my website, Twitter, Facebook, or Google+! I love to
yack.
The Byrds sang about pages long before Facebook had them:
