Employer Access to Your Social Network Accounts? Fuggedaboutit!

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In the past few months there’s been a lot of uproar on the subject of allowing an employer to see a potential employee’s Facebook account. Have heard and read that it’s illegal, though I don’t know for sure. 


The good news is there are current initiatives from several states that may put it all to rest. 


One in particular, 'The Social Networking Online Protection Act’, would prevent potential and current employers from asking for access to a social media account of an employee or potential one. Hurray!


Here’s my ponderings on this subject.


How private IS your Facebook profile? If it’s set to public, your future employer will see it without even having to ask you. Are you nursing a beer in any photos? Is your language colorful? If so, you may be kissing that job goodbye.


If you are set to friends only or custom, a potential employer will see your profile pic and cover art and little else.

If you don’t want an employer to find anything, there’s a few options in Facebook as far as how searchable you are. Your profile can be removed from being searchable all together or perhaps you’d like friends of friends to find you; it’s another option to consider. 


In all the discussion about Facebook profiles lately, why hasn’t Google+ received the same scrutiny? After all, there’s 170 to 195 million accounts there (dependent on source). Surely, there’s accounts that are tightly wrapped that never go beyond those folks in circles that an employer would love to take a look at.


And what about all those private accounts on Twitter? You know, the protected ones where the tweep has to follow you back before you can see their tweets? 


Employers, don’t you want to see EVERYTHING? Why just Facebook?


But it gets better. Employers, why not ask to enter a potential employee’s home then? Have a look around. Do they make the bed and do the dishes? Is there a recycling bin? Are yesterday’s clothes strewn about on the floor?


No, you wouldn’t think of going to see someone’s home, would you? Is asking to see a Facebook account just as invasive? Family photos, the pet dog, their last vacation to the Jersey Shore or Santa Cruz? It seems absurd to even ask to see the private life of someone. 


If someone has the ability to do the job, is it necessary to know more? It certainly wasn’t not so many years ago. 



Facebook will defend you, the user, against this practice. How hard will they fight for you? Well, that remains to be seen. 


Of course, you can always get sneaky and have TWO Facebook accounts. One that is buried way underground where you can hang out with your closest friends and curse, rant, and let it all hang out to your heart’s content and the other that’s more public and on the generic side. Don’t tell anyone I suggested this to you…


Do you have secrets? Carly Simon doesn't. 

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Product Trend: Will Kiosks Be Key?

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Seems like everywhere I go lately there’s a brightly painted metal box with mechanical stuff inside teasing me with an offer I almost can’t refuse.

I walked into Lowe’s six weeks ago to have keys made. You know what happens next: Go up to the counter in the hardware department, wait on line (always!), hand in your keys, and wait patiently while the gent behind the counter whips them up with a machine that makes lots of noise.  The big exchange? Purchasing two keys = One half hour of my life.

This isn’t what happened. Meandering  down the wide front aisle I came open a large green kiosk with a big blue and white sign proclaiming “Keys in one minute” towering above.  A “key-osk”! Feeling curious, I inserted my credit card.  Carefully reading the instructions, I inserted my key and selected the number of copies. I watched through a glass window as the mechanism within stirred to life and grinded and whirled. It was fun to see; almost as fun as playing an arcade machine at the Jersey Shore.

When the keys were completed, the machine asked for my email address. I punched it in and immediately received a receipt via email. The whole process for two keys took maybe seven minutes. For a short video, click here.

And today I found an ID tag engraving kiosk in a pet department. Didn’t try it, however, I suspect it would be just as fun as the key machine.

While traveling in Europe last year, I marveled at the airport kiosks where you could casually buy yourself a new iPod (perhaps you lost yours on the plane?) just by inserting credit card and hitting a button. Other items in the $100 to $200 range were available as well.

Last year in Las Vegas I even found a beauty product dispensing machine in a busy mall. Sorry, but Jessica Simpson was nowhere to be seen.

Now, while all of these examples are rather interesting, here’s one that truly “takes the cake”. On a nostalgic level, it perhaps harkens back to the days of Horn & Hardart automats. Think about it. You’re in a swanky city in sunny Los Angeles and you’re jonesin’ for something sweet as you stroll along. And there it is, all in pink, sweetly embedded in the wall; cupcakes dispensed in an ATM! Yum! See the video here.

How creative will businesses get with this concept? Judging by what I’ve seen so far, anything is possible and opportunity is ripe both for small businesses to put a fresh twist on their marketing to start ups with a product that hasn’t been available in an automated fashion yet.

Will these self-serve ATMs / kiosks create jobs or take them away? It may be a trade-off between jobs in the lower paying fringes of the service sector such as working behind a counter ringing up sales and new positions ranging from marketing of these devices to manufacturing them.

But will the shift in types of jobs at the very least balance out as we embrace purchasing products without human interaction? And, it’s certain we will, otherwise online giants like Amazon or Zappos, simply put, wouldn’t be giant. We seem to enjoy a shopping  experience lacking a real person’s involvement.

And perhaps the biggest advantage to these kiosks is that the purchaser receives almost instant gratification. Is that enough to purchase a cupcake from a sidewalk ATM rather than enter a shop and enjoy human contact and a pleasing atmosphere?

A most interesting trend. Let’s see how far out-of-the-box, uh, kiosk, it will go!