We'll all “like” each other’s pages and then we'll have lots of fans!
Would you believe that I don't want your “likes”? It’s true. I don't need fans that are never going to pay any attention to what I have to say. What’s the point?
So go ahead and “like” a bunch of pages that you have no interest in and get back a lot of empty “likes” in return. The ratio between “likes” and “talking about this” for your page will deteriorate even further. Is that what you want?
A long time ago I read that the average “talking about this” was around 3% to 4%. That’s pitiful! Facebook doesn't make it easier since they only show your page to a very low percentage of fans.
Who do you really want to “like” your page? Think about it:
- People who have a genuine interest in your product or service
- People who will engage with your posts
- People that fit your demographic target
Of course you know all that already; it’s in your marketing plan! What? No marketing plan. Okay perhaps it is time to write one!
Oh and for the record I'll stick with the Facebook group. It was created by a friend. I'm hoping to turn things around in there a bit and have people share their social media issues, frustrations, and questions and have intelligent discussions instead. Sadly, it appears to have turned into a sales bulletin board "buy my cupcakes!" "I make handicrafts" etc. No people, this is not what it's all about about!
Dan Fogelberg sang about plans back in the 70’s (see below); how are your plans going? If you need any assistance with your strategic plans and marketing needs, stop by our website, or stop by on Twitter, Facebook, or Google+. There's no obligation to "like", "follow", or "+1".