Hostess, You Make Us Wonder

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Everyone is sad; major pop culture icons are going into the history books. Sure, Wonder Bread isn’t exactly nutritious; however, boomers that were raised on it were skinny kids. And we ate Twinkies too and still stayed skinny. Portion size had a lot to do with it.

Not here to talk about healthy eating though!

The website for Hostess brands says they are “winding down the company”; you already know this, the bankruptcy proceedings, the union hoo-ha and the potential loss of over 18,000 jobs.


How many of you stopped by the website to learn more? Here’s the best part:

In addition to dozens of baking and distribution facilities around the country, Hostess Brands will sell its popular brands, including Hostess®, Drakes® and Dolly Madison®, which make iconic cake products such as Twinkies®, CupCakes, Ding Dongs®, Ho Ho’s®, Sno Balls® and Donettes®. Bread brands to be sold include Wonder®, Nature’s Pride ®, Merita®, Home Pride®, Butternut®, and Beefsteak®, among others.

They will SELL the most popular brands! This means folks, that we probably will have the opportunity to stuff our faces with Twinkies once again! 

Personally, I haven’t been near a Twinkie for at least 15 years and all the news makes we want to have one right now!

So all your "R.I.P. Hostess" posts on Facebook are for naught. And better yet, this means it's highly likely we'll still be able to enjoy that fair favorite variation:

Some facts about Hostess Brands: They've been struggling since 2004, when they initially filed bankruptcy. And note that the name of the company is Hostess BRANDS. They have been swallowing up smaller baked goods companies for dozens of years. Hostess and Twinkies weren’t even part of the company formerly known as Interstate Bakeries until 1995. 

Simply put, the originating companies of these iconic baked goods are long, long gone. We, as consumers, generally don’t pay attention to mergers and acquisitions unless, perhaps, you own stocks. Meanwhile, the baked goods continued to be produced and pumped out to market so we could consume. 

In particular, I miss Drakes. My baked good of choice as a kid was the Ring Ding Jr. They came wrapped in tin foil and you could save the wrapping and make a giant tin ball out of them (which I did). Click here to see a photo of that wrapper.


And what’s the best story for saving Hostess Brands that you’ve heard? Had lunch with a friend who came up with a unique solution. “Legalize marijuana” she said. I replied “Excuse me?” with a puzzled look on my face and she explained that everyone would have the munchies and thus purchase lots of Twinkies and save the company!

Don’t think her grand idea is going to fly.

And the family? Here is a clip where the grandson of Twinkie inventor, James Alexander Dewar is asked for his take on the recent happenings. And by the way, this baked delight dates back to 1930.

Of course, let’s not forget all the great advertising! First up, Twinkies:

And where is Mr. Whipple when you need him? Oh yeah, he's off squeezing Charmin somewhere: 

Hope you are looking forward to munching on a Twinkie in the near future! Pass me one at the website, or on Twitter, Facebook, or Google+.