We all played Life, Trouble, and Headache as kids, right? And in our adult lives, we still play games though they’re not necessarily on boards anymore. Lots of games come to us via the internet. And those online ones? Some are obviously games while others are not as obvious. Some rely on figures and of course the bigger the better.
Yeah, I know. We all get jazzed by numbers, especially when they go up. We love stats, we love data. Let's face it, numbers, including trended ones, are fascinating.
Our follower counts go up. We acquire a new “friend”. Someone new circles us. We get invited to connect on LinkedIn and accept. Wonderful.
It’s almost as fun as playing a game. Yes, these are exciting times.
Then, Klout came along and entwined itself in our lives. We’re reaching, oh oh oh, for that higher number because we’re spurred on by Perks: Gift cards, tea bags, and if you’re lucky enough to be in the right metro area, a Chevy Volt test drive.
Personally, I’m not all that concerned about what my Klout score is. It was once up to around 70; that was before the methodology change last year. It plummeted overnight to somewhere around 45 after the reformulation; obviously not in my favor. Public outcry and abandonment of the tool ensued.
But I hung in there despite the mysterious algorhythm and other controversy surrounding the tool.
And wow; Klout has some very nice stats about me...2,500 mentions and 1,100 retweets in 90 days? That sounds pretty darn good to me!
Lately, I’ve been having fun experimenting, well, "playing around" with Klout. One day I removed the link to my personal Google+ account to see what would happen. Nothing. That’s likely because I never post publicly with that account. I’d rather connect it to one of my Google+ pages; however, Klout doesn’t allow a connection to them.
Same with Facebook. There’s zero impact if I connect my very private personal profile to it. For a while, I had my MODern Marketing 4 U Facebook page associated with Klout. It currently has 420 fans and about 7% “talking about this” (for the record, that’s well above the 3% to 4% average).
Then I had a bright idea; why not use my Groovy Reflections Facebook page instead? After all it has over 4,600 fans and a 28% to 35% “talking about this” rate. Wouldn’t THAT take my Klout score into the upper arches of the galaxy?
One would think.
Well, I can tell you folks, the answer is NO. In fact, overnight, my Klout score went from a respectable 58 to 45. And Klout even messaged me to tell me the exciting news! Have a look at the stats:
Now, I’m scratching my head. Something doesn't make sense here. More fans, more activity, lower Klout score? Someone explain this to me please.
My response? I switched the Facebook page connection BACK to MODern Marketing 4 U. Now we wait and see what happens…
…a day has gone by now and ….NO CHANGE! My score didn’t shoot back up! But on the third day....
My score shot up from 45 to 57! I lost one point for my "goofing around". Eh. Will that stop me from my experimenting? No.
Oh, for the record, you can only connect one account from any given social network to Klout at any time. So choose wisely and make better choices than I have!
So, how is your Klout?
Now, excuse me while I go play the game of "Life":