Back in the fourth grade, I wrote a poem. It may have been my first one ever. It contained words that were easily comprehended by nine year olds. Except for one.
Don’t remember where I found the word. The line in the poem read “ubiquitous is this season”; the only line I recall from it.
Guess I was really proud to find such a big word. I even pronounced it wrong. Instead of u-biq-ui-tous I spoke it as u-bi-quit-ous when we had to stand up in front of the class and read our poems. Hey, I was a kid!
Little used, under loved, ubiquitous, an adjective that’s really so big. Dictionary.com defines it as “existing or being everywhere”. Another source cites is as “having or seeming to have the ability to be everywhere at once; omnipresent”.
It’s really a word that more of us should use. Especially with social media.
Simply put, you and your business really do have to be “everywhere” as far as the major social networks. On Twitter. On Facebook. On LinkedIn. On Google+. On Pinterest. Rudolph, let your nose shine bright.
You DO have to know what level of participation works best for your branding and company. There is no “one size fits all.” DO be experimental and play on all of them and have a good understanding of the nuances of each. It’s not “one post fits all either” and you’ll see over time how your fits in to a particular social network. It WILL take time. Have patience and do not expect immediate results.
Social media marketing is a long-term commitment; you have to stick with it and be involved for the long haul.
And Social Media is ubiquitous. And since roses are pretty much everywhere, I posted one. Here's a song from the ubiquitous Johnny Cash:
This is U in the Blogging A to Z challenge. Here's S and T.
Stop by and say hello! Facebook, Twitter, or Google+.