Saturday, April 7, 2012

Marketing is Groovy!

Some of the dictionaries are just plumb wrong!

They lead you to believe that groovy is strictly a 1960’s term and have you thinking that the word was originally defined then. While it’s true that groovy emanated from tongues naturally in the 1960’s similar to the popularity awesome enjoys today, it's actually a comeback of sorts for the word.

Interestingly enough, groovy dates back to the 1930’s, to a time before mini-skirts, Elvis shaking his censored pelvis, and Alan Freed’s coining of the phrase “Rock ‘n’ Roll.  Jazz musicians used the term to describe how they felt when they were playing, in a sense, it defined their feeling of well-being. And it was spelled differently: Groovey. Some sources cite it as being derived from “in the groove”. Now this origin makes the most sense.

However, there’s a whole other development of the word groovy. Groove can mean a furrow, channel, or a long, narrow cut or indentation in a surface. Okay, like the grooves of a record! Those cuts in a vinyl platter that went round and round. And the noun expanded its meaning and evolved into an adjective when someone stuck an “eeee” on it.

In either case, a more modern definition of groovy is wonderful, excellent, marvelous.

Now how does that tie into marketing?

  • Marketing is groovy when it’s well-planned.
  • It can be groovy when it’s well-executed. 
  • Being “in the groove” means you have the confidence to keep moving ahead in your endeavors and you know just what to do.
  • “Groovy!” may be what you’ll shout out with reckless abandon when you first see the seeds of success. 
What do I say to that? Could be time to “groove”…click here for a groovy treat.

This blog is part of the A to Z Challenge. Here's E and F. Enjoy!


Lisa Ladrido said...

I remember those days, not the 1930's but the 60's!! I didn't realize that Groovy was making its way back too! I always learn something when I visit you! Hope you are having a great weekend!

Gerry Wendel said...

I've been using the term for 3 years now for my Groovy Reflections biz as well as "grooviness". And now in the last couple of days a classic rock station in my area is using the word Groovy!

Arlee Bird said...

Yours is a blog I'll will have to explore in greater depth. You're talking one of my favorite topics. I'm doing a series on marketing during the A to Z on my main blog and often discuss marketing topics. Nice blog with a good style and I'm now following.

An A to Z Co-Host
Tossing It Out

Gerry Wendel said...

Thanks so much Arlee! It is challenging to come up with what to write about. So for many of the letters I'm taking something entirely out of scope and applying to social media, marketing research or marketing at large. It's been fun and is making me stretch quite a bit! Will check out your blog as well.

Dianna Fielding said...

Neat! I love words. This was a good post. Good luck with the challenge!

Dianna Fielding

Gerry Wendel said...

Thanks Diana! I happen to like the word Groovy and apply that attitude to much of what I do.