Friday, March 16, 2012

Oh, That Facebook Cover Art!

Current cover art for my personal profile, taken 2/23 
Gotta admit, I was rather frazzled when I switched to Facebook's Timeline for my personal profile. To keep things simple, I took a large photo of a sunset and slapped it  up on the top of the page. So what if it didn't fit; I wriggled it around a little and it was pretty decent.


But it's a different game entirely with pages. Why? Because one photo just won't cut it in order to properly represent what the page is all about. I'll use Groovy Reflections, one of my pages, as an example. 


Since there are six team members, I felt it should be a group effort with one photo from each of them representing what Groovy Reflections is all about. The brand logo would also be part of it, bringing the number of photos to seven. Furthermore, I wanted to add all our names to the artwork, since we are so behind the scenes. It's an opportunity to get our names out there to the fans; not enough fans make their way over to the website, where they'd find bios for each team member.

First cover for Groovy Reflections

And how I struggled with getting that artwork to fit, just like I struggled with the multi-photo cover for this Facebook page. A quick search would have revealed several sources stating that the dimensions should be 850 wide by 315 in height. That's pixels we're talking about!

Upon discovering the official dimensions, the task just became easier! 

And, here's a few more guidelines about cover art:
  • No selling! Don't tell us about the latest deals here.
  • It's meant to be visual so have fun with it. 
  • Should be representative of your product or service.
  • No pleas to people to let others know about your page.
  • Don't include anything about asking them to share or like the page. 
  • No URLs, emails or any info that leads them to another way to contact you.
If you're creating your own cover art and don't use Photoshop or another graphic software, try using PowerPoint. Later versions have plenty of tools for creating visual splendor. As a rough measure, the art should be about half of the size of a slide (see pic below). 


Approx size of cover art when using PowerPoint
If you're a veteran at putting together a slide show for all those important presentations, this is not all that difficult to do. 

You may want to change your Facebook cover art often, maybe every two weeks or every month so that the fans get into the habit of stopping by to see what's new. This is easy if you are a product-oriented company, since you can highlight various products, however, with a service, you may want to:
  • Use seasonal photos
  • Photos of things that hold interest for you but help define the brand and who you are
  • Include your logo
  • Have a photo of you or your team included
  • Include a photo of your office or the building
  • If you're a local business, photos of places around town

The possibilities are endless! Be creative, remember that the size is 830 X 315, and use a rainbow of color! Enjoy this tune by the Rolling Stones: Click here


2 comments:

rsmithing.com said...

Cool post, and useful to see all the details in one spot. If you're into the Instagram app, you can get an auto-generated collage of your photos from statigr.am. I did this for my own profile and really liked the result. The link is: http://statigr.am/promote.php (requires Instagram login).

Gerry Wendel said...

Wow! great info. I'm there later today, since I'll be changing the cover art for Groovy Reflections in a couple of days. If it's that easy I will soon be freshening my cover art for ModlandUSA as well! Thanks.